Three Step Approach

At Keener & Company, we believe that powerful, intentional messaging is the foundation of a thriving brand. But getting there doesn’t have to be complicated. That’s why we’ve developed a simple, strategic three-step process that takes you from discovery to delivery—without the overwhelm.

Whether you're starting from scratch or refreshing your current messaging, our approach ensures every word is rooted in purpose, aligned with your goals, and tailored to your audience.

Initial Consultation

Our journey starts with a conversation. During this initial session, we’ll learn about your business—your goals, your challenges, and what success looks like for you. You’ll have the space to share your vision, and we’ll ask thoughtful questions to understand how we can best support you.

It’s all about building a clear foundation so we can create work that truly reflects who you are and where you're headed.

Discovery Phase

We’re more than just skilled copywriters—we bring years of experience in journalism and storytelling to the table. In this phase, we dive deeper into your unique needs, gather key details, and start shaping a strategy tailored just for you.

You’ll hear from us regularly as we refine the vision together. Once everything is aligned, we’ll deliver a clear proposal outlining the deliverables, timeline, and investment—so you know exactly what to expect.

Execution and Delivery

With your approval on the plan, we move into action—putting strategy into motion to help you reach your goals. Throughout the process, we’ll keep you in the loop with regular updates and check-ins to make sure everything’s aligned and on track.

Once the work is complete, we’ll walk you through the final deliverables and ensure you know exactly what to expect next. Questions or feedback? We’re just a message away. Your success (and satisfaction) is always our priority.