Keener & Company  ·  Detroit, Michigan

Free resource

The Good Start: A Brand Voice Checklist for Mission-Driven Impact

Measure your progress in shaping a brand voice that truly resonates with your audience and amplifies your mission, using our expertly crafted brand voice checklist.

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The first page of The Good Start brand voice checklist

The Good Start: A Brand Voice Checklist for Mission-Driven Impact

If you're building your brand voice for the first time or updating an old one, it can be hard to know where to start or what's working.

The Good Start offers a framework for understanding how your brand voice is taking shape. It uses proven foundational steps to help you get clear and consistent, connect with your audience, and strengthen your mission and impact.

Here's what we'll go over

  • What brand voice means and how it affects your organization
  • The main building blocks of a strong brand voice and how they help you connect with your audience
  • The reasoning and importance of fundamental brand voice components
Inside pages of the checklist covering foundation and mission
Inside pages of the checklist covering consistency and connection

Download here.

In the Margins

It's the perfect place to make connections. Lindsay's personal reflections on communication, purpose, and helping organizations communicate the good they do.

Let's connect.

If you're an impact-driven organization or brand looking for a team of strategists to help you achieve your goals, contact Keener and Company today. We'd be honored to partner with you.

lindsay@keenerandco.com Let's connect

Detroit, Michigan · Serving clients nationwide